Knowing how to build great landing pages are essential in starting any startup. The Internet is an indispensable tool for marketing your new product/service. A great landing page helps build online trust, communicates your value propositions to potential customers, and helps potential customers discover your product/service.

1. Identify your target audience

Know exactly who’ll be visiting your website. For example:

• Professions
• Locations
• Age groups
• Interests
• Motivations
• …

You need to consider the factors above very carefully when creating the landing page.

2. Determine why they should care about your product/services

What’s in it for them?
What problem are you solving?
What value does your business bring to your target audience?

Tell them what they’ll get, the resulting effect.

Great examples:

• “Hire a Great Lawyer for Your Business” (upcounsel.com)
• “Get more done with freelancers” (upwork.com)
• “Grow Your Website’s Traffic” (sumome.com)
• “Conferencing is a pain” (uberconference.com)
• “Rides in Minutes” (lyft.com)

3. Mention what you can offer them to help them achieve that

Tell your audience what you bring to the table to help the desired/proposed effect. Examples:

• “1+ million businesses use Upwork for top quality talent” (upwork.com)
• “Take care of someone’s pet while they are away, in exchange for a free stay at their place” (travelandtails.com)
• “We’re the stress-free conference call. Never need a PIN. Never ask “who joined” or “who said that?”” (uberconference.com)
• “The Lyft app matches you with local drivers at the tap of a button. Just request and go.” (lyft.com)

Tips:

• Avoid giving the impression that there are alternatives.
  • Instead of saying “We’re a better way to …”, say “”We’re the way to …”  or “We’re the best way to …”
• Assume you’re writing for 7th-grade students, as measured by the Flesch–Kincaid grade level. Avoid things like:
  • “Register today to generate …”
  • “Upload your database via …”
  • “We match a client’s needs …”
• Keep it simple, short, direct, and concise.

4. Have a clear Call-To-Action

Now that your visitor, it’s time to turn visitors into customers. Create Call-To-Action buttons so that your visitors know what to do next.

Examples:

5. Have it designed by a professional

Your landing page is, as the name suggests, the first thing your prospective customers will see when they visit your website. For many prospective customers, the landing page is what they base their first impressions of your company on. And as we know, first impressions matter.

You may have great content. However, if the page doesn’t look beautiful, your prospective may be turned off by the look of it.

Case Study: SumoMe.com

1. Why you should care: grow your website’s traffic
2. What they provide: tools
3. Addressing concerns you might have: don’t worry, it’ll work on any website, including yours
4. Call to action: try it now
5. Establishes credibility: there over 400,000 websites using our service
6. The “400,000+ websites” line didn’t convince you? How about these BIG names.