Don’t forget to test your email campaign placeholders

October 13, 2016

I often receive emails like the one you see above.

Always “Preview” your email campaign template before sending it. Once you’ve sent it, you can’t take it back 🙂

This particular sender caught that, apologized, and sent the correct email:


Ryan Harijanto

Head of Engineering. Former Sr. Engineer @Netflix , @HotelTonight , @Shutterstock. Previously a Senior Systems Engineer at Netflix, currently technology advisor and board member for emerging companies. Diverse technological knowledge and understanding of various industries.

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